Regardless of whether you’ve been an entrepreneur for a long time or you’re new to the game, it’s always good to dive into a good book full of advice from the world of business and the experiences of famous businesspeople. Books on sales, management, marketing and business in general are numerous, so we’ve picked out 5 (available in Croatian if needed) with which to start forming your reading lists.
Jeffrey Gitomer: Little Red Book of Selling
Jeffrey Gitomer is a respected author, salesman and business coach, and the Little Red Book of Selling is one of his most famous bestsellers. The book provides “12 and a half principles” to help you achieve the highest standard of sales through varied examples and excellent practical advice. The book will, in an interesting and clear fashion, decode and clarify the philosophy of effective sales.
Loren B. Belker & Gary S. Topchik: First Time Manager
As the title would suggest, First Time Manager is aimed at those taking their first steps into the world of entrepreneurship. Among other things, this book will uncover how to strengthen your self confidence, organise your time, manage employees, overcome stress and how to develop consistent motivation. It is certainly worth a read, even if you’ve been sailing on entrepreneurial waters for a long time.
David A. Vise & Mark Malseed: The Google Story
The story of one of the most famous and most successful tech companies of all time is certainly going to be interesting and inspiring to those involved in entrepreneurship. In the book you will find out how the company of Sergey Brin and Larry Page went on its meteoric rise, and reveal more about the businessmen behind the internet sensation that changed the world overnight.
Seth Godin: Purple Cow
Seth Godin’s bestseller provides a wealth of advice to marketers, entrepreneurs, and managers on how to stand out in a saturated market and offer something new, and especially how to attract the attention of the contemporary consumer. You absolutely must seek out other titles from this cult author, who is today one of the most famous gurus of leadership and marketing.
Malcolm Gladwell: The Tipping Point
How do little things result in big changes? Why do some ideas, products, messages and trends spread like viruses? What kind of people are good at spreading these social “epidemics”? The answers to these questions and more can be found in Malcolm Gladwell’s hit book, which has itself sold over 2 million copies.